• 25Aug

    You will have to start somewhere to begin the exploration process of your true leadership purpose. Whether you consciously know you have begun or not, by opening the door to your spiritual life and the spiritual world you will have entered into the realm of true leadership purpose assignment.

    The quest to unlock the language of your encoded human potential records is an imperative pursuit if you are to understand your unique leadership signature and those especial contributions intended for the world as your legacy.

    In the past, many leaders held a reversed upside-down and inside-out view of leadership roles that made them feel caught in non-virtuous cycles of incomplete purpose-seeking and fulfillment. This inertia caused real emotional, psycho-logical, and psychic pain.

    But in the new paradigm, the processes and activities of accessing, translating, and utilizing SQ-spiritual intelligence-in our work lives-allows us to break non-virtuous cycles of leadership perception, learning, and advancement. We can now effectively transcend the disempowerment that has kept us limited and realize progress by higher operative even if we cannot altogether comprehend what that might be.

    Instead, we can learn to leverage healthy perception demonstration. And our spiritual co-creative power in our relationship to time in a present tense rather than being psychically pulled by a former sense of accomplishment that has stagnated reinvention by possibility. Until we get a firm grasp of fundamental transformative processes, there will be underlying problems that plague our orientation to new millennium aptitudes.

    At the outset, you will have to establish a new paradigm mindset for undergoing change; as this undertaking requires a bit of a learning curve concerning the five causal phases of transformative power. And the primary orientations of trans-formative authority to which each of us carries at least one type.

    Transformational learning in 21st century organizational life has become the new focus of leadership and business modeling. However, The SQ-Competency model did not evolve from EQ-Competency as these platforms differ in amplitude and significance.

    Importantly, transformational processes foster our ability to accept relational accountability. And ultimately build trust with others because our revelatory experiences naturally evolve leadership, workforce, and company purpose.

    But transformational leadership education has not opened up for discovery to the extent it is now. We now have specific guides who have come forth out of seeming obscurity at the right time, for the right time. Certain prophetic adepts, who can both discern the times, and rapidly unlock leadership purpose blueprints, are now showing up to help leaders walk-out next transformational learning steps in redefined relevancy for a new millennium.

    Typically, transformation involves five essential phases: Attention, elimination, normalizing, reorientation, and transcendent action. Each of these phases is vital to discipling our authenticated leadership calling and prophetic destiny held in human spiritual DNA.

    Described as follows, these phases:

    1. Demand and involve our complete attention.

    2. Create the distance in our lives for us to alter perspective and experience, through encounters with the unseen.

    3. Transition us in order to remake new patterns and normalize new experience.

    4. Reorient us with an evolving ecstatically-connected life, (or business enterprise through the corporate body transformations that prove-out organizational alignment).

    5. Enable us to mentor the wisdom-self and implement transcendent actions upon our resurfacing from altered consciousness brought about by the transformative power.

    Each of these phases of transformative power has an important application to business enterprise. Regardless of which progressive aspect we intuitively or consciously realize we are in, our experiential position affirms spiritual maturation process in leadership purpose actualization.

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  • 20Aug

    Over the years, steel became one of the most preferred superior construction material used by many building experts around the world. Most contractors are highly recommend investing in structural steel buildings to their loyal customers who want something that is more cost efficient, dependable, easy to customize and easy to maintain.

    However, steel buildings are more than just a lower costing option. It has so many other advantages, which is sadly being overlooked at frequently. Here are some of the benefits you can get out of investing in structural steel as a material for your building:

    Green Building

    Did you know that structural steel is very environment friendly? One of the many advantages of steel buildings over its counterparts is its eco-friendliness. This material is long considered as the premier green construction material used in the industry particularly because of its reduced greenhouse gas emissions compared to its concrete and wood counterpart.

    We all know that there are numerous laws and regulations covering gas emissions and energy efficiency recently. And this is something that the structural metal building industry ensures to follow. Experts in this industry have drafted a strict set of guidelines, which exceed the requirements set by regulatory boards in the industry. If you spot a contractor not following these guidelines, you should report them to the authorities right away.

    Low Project Cost

    Metal and prefabricated buildings cost lesser than the traditional buildings. Steel remains to be the cost effective leader for many other construction materials for over more than 30 years. Although the price for steel has seriously increased by 62 percent recently, this is still comparatively lower than the ready-mix concrete prices which went up to 114 percent in the same period. Plus the fact that you don’t need highly skilled professionals to install your metal building at the site, the cost for the actual installation is definitely much lower.

    Appealing Aesthetic

    Since steel is very flexible, it is easy to modify and customize according to your clients’ preference. It also has this natural beauty praised by many architects which makes them more excited to work with steel compared to other materials. With steel, it’s easy to expose the building’s beauty in a design that will emphasize its grace, strength, transparency, and slenderness. The column-free clear spans and the use of colored coatings bring out the natural lighting of the frame and its simple elegance.

    Also, structural steel sections can easily be bent and rolled. This creates its non-linear members to be enhanced further, thus making a more noticeable aesthetic appeal for the structure.

    High Strength

    Compared to other traditional construction materials, structural steel frame is stronger because it was further enhanced by steel reinforcing process. The increase in its standard strength is greater than the total strength of other competing highly strong materials.

    Typically, a structural steel frame has 50 KSI material. This indicates that the steel has a yield stress that amounts to 50,000 pounds per square in– both in tension and compression. It also has a higher strength when it comes to weight ratio compared to other construction materials. This then results in having a lighter building, which requires less extensive and expensive foundations.

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  • 11Aug

    I always enjoy having this discussion, the differences between financial reporting and tax reporting. Tax planning does not have to damage financial presentation as the small business can have the best of both worlds. What’s not to like when taxes are minimized while demonstrating solid financial statements that will impress lenders.

    Let’s start with a very basic discussion of accounting methods. Financial reporting will use the accrual method most normally which recognizes revenue when earned and expenses when incurred. There will be accounts receivable and accounts payable on the balance sheet and earnings on the income statement will include the effects of each of these accounts. Using the accrual method for income tax reporting will likely cause the highest possible income and the highest tax exposure.

    The accounting method usually most favorable for income tax purposes relates to the cash basis. The cash basis method of accounting recognizes revenue when cash is actually received and expenses when paid. This will allow a business to escape paying taxes on large receivables in the current year postponing to the following year when funds are actually collected. It is not an uncommon strategy for a small business to pay down it’s cash balance to the extent there are accounts payable. Remember, expenses are recognized when paid under this method of accounting so paying incurred expenses will create a deduction for income tax purposes.

    For purposes of this discussion, let’s discuss one other difference regarding financial reporting and tax reporting. This major difference would involve the acquisition of fixed assets. Fixed assets would be machinery and equipment or office equipment such as desks and computers. Let’s suppose that on July 1st of 2015, a business buys $25,000 in computers. The computers will last for five years. For financial reporting purposes, a depreciation expense in the amount of $5,000 will be taken each year. For the first year in 2015, a depreciation deduction in the amount of $2,500 will be charged against income as the asset was acquired and placed in service midyear. For income tax purposes, current tax law allows for the immediate expensing of up to $25,000 of fixed assets placed in service during the year. Therefore, there is now available an additional depreciation deduction for tax purposes in the amount of $22,500 ($25,000 les $2,500).

    Nothing brings home the point of a discussion better than an example. Suppose a new small business started on January 1, 2015. For the year ending December 31, 2015, this business has a net income of $47,500 for financial reporting purposes. This includes accounts receivable of $50,000, accounts payable of $25,000, and depreciation of $2,500 on $25,000 of computers purchased on July 1st of the same year. Should this business pay tax on $47,500? What if this business elects to use the cash basis method of accounting for income tax reporting? If it does, the conversion from the accrual to cash basis method will involve reducing net income by $50,000 in accounts receivable as the business has not received these earnings in cash. However, net income will have to be increased by $25,000 for the accounts payable balance. This group of expenses has been incurred but remains unpaid at year end. Cash basis net income is now adjusted downward to $22,500. Don’t forget, this business can claim an additional depreciation of $22,500 if it elects to expense up to the permitted limit of $25,000. For tax purposes, taxable income is reduced to zero, legally. For Internal Revenue Service purposes, this small business simply needs to demonstrate how it got from the financial statement to the tax return.

    Please remember, this example does not include a discussion of deferred income taxes that is the result of using different methods of accounting regarding financial reporting and tax reporting. This is a discussion reserved for later at a more advanced level. This discussion does illustrate that a small business can display it’s true financial position and results of operations while legally minimizing income tax exposure. It also serves to put the small business owner on alert that when someone asks to see a copy of the tax return to make a loan eligibility analysis, make sure to include a copy of the financial statement and be prepared to explain why they are different. This discussion will also serve to alert loan underwriters to ask for both financial statements and tax returns and to understand why they are different.

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  • 08Aug

    Sports cars are known for their high speeds and elegance. If you would like to know which these sports cars are, here are their logos and meanings:


    The car is made by Bentley motors which is a British manufacturer. The emblem shows a bold “B” surrounded by a set of spread wings. The “B” in the emblem reflects the name of the founder-Walter Owen Bentley who founded the company in 1919. The design of the wings links to the original name of the company-Bentley Aero. The original company used to manufacture rotary engines for planes during the First World War.


    The logo dates back to 1962 when Ferruccio Lamborghini visited the ranch of Eduardo Miura where fighting bulls were bred. Lamborghini was greatly influenced by the power and the presence of the fighting bulls thus he adopted the bull as the emblem for his cars. In addition to using the bull as the emblem, he also manufactured cars bearing the names of the bulls. For example, names such as Islero, Jalpa, Gallardo, Diablo are all names of the fighting bulls.


    It has German flag colors, name of the city where the company is based, Stuttgart, and a horse that indicates speed and power. The background of the logo is obtained from the coat of Wuttemberg arms.


    The emblem is very simple. It comprises of a jumping jaguar that is placed above the company’s name. The manufacturer used the animal as a symbol of power, speed, and performance of the cars. Although, the manufacturer has changed the logo over the years, the logo hasn’t changed a lot. A recent study found that many people feel that the logo is over stylized. From the study, many people prefer the original emblem.


    The Ferrari brand is one of the most recognizable sports car brands in the world. The company’s emblem consists of a prancing horse that was originally painted on Francesco Baracca, a brave airman of the First World War. Since Baracca won most of the battles he went to, the logo was seen as a sign of luck. In 1923, Baracca’s mother requested the owner of Ferrari, Enzo Ferrari, to put the emblem on all of his cars in order to be lucky.


    These are some of the most popular sports car brand logos. You should note that while all the cars are meant to be sports cars, they are designed for different roads; therefore, you should do your research and find the one that is ideal for your road.

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  • 02Aug

    The field of human resources management offers a wealthy set of potential career options. The HR profession is swiftly changing and expanding. Gone are the days when the human resource roles were a sheer administrative function within any organization. With the introduction of various employee welfare laws and the compelling need to attract and retain top talents in businesses human resource has transformed into one of the most versatile careers in India.

    If you thought HR management is all about hiring people for the available job positions then you are wrong, it is a lot more than that. At entry level positions, one may work as a generalist; however, moving to specialist job profile will definitely be a career-enhancing move. Some of the common types of HR profiles are listed below-

    · Recruiter-Well, recruiter is the first person that any job aspirants get to meet in an organization. Recruiters are mainly responsible for conducting interviews, phoning people, seeking candidates through job portals or referrals. Recruiters work closely with the head of the departments and collect requirements related to staff.

    · The administrative HR- The work of an administrative HR revolves around record keeping, scheduling meetings, making travel arrangements, processing payrolls, dealing with employee leaves. The administrative HR performs the non-core HR works and in general supports the HR manager.

    · HR Coordinator/ Executive-As the title imply the HR coordinator, coordinate the work done within the team and enforce the overall HR vision to the company.

    · Training Managers- Training and development is an important asset to any organization. Trainers tailor make training programmes to expertly mentor employees within the allotted company’s training budget. Training managers need to have excellent communication and interpersonal skills as their job roles demand intense interaction with the employees.

    · HR Manager and Directors-In bigger companies, where the HR teams have various departments of their own, HR directors and managers are the people who supervise different teams with respect to their specialization.

    While HR personnel are required to perform an array of tasks, their main responsibility is the manpower management and they act as an intermediary between the top management and employees.

    For people planning a career in HR, must understand that HR jobs are not at all a piece of cake. It requires specific skills and technical expertise to be among the high performers. Some of the skills include-strong communication skills, commercial awareness, team working, organizational skills, patience, and integrity, flexible and adaptable.

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  • 01Aug

    Do you feel that your brochures are one of the most important for your business and brand promotion? Do they make your company stand out among the rest? 
    Here are some of the basic considerations for you to keep in mind while you go for a cheap printing of the brochure for your company.

    Go through the following points and ensure that your brochure is a perfect reflection of your company and the brand.

    • Are you fully prepared for the printing of the brochure?

    If you have made up your mind of getting a number of brochures printed for your company, you need to have it all planned well in advance. There should be no confusions or last minute changes. Before placing the order, all the details of the company, of the product or services should ideally be double checked.

    • Are you about to use a digital printer?

    Getting a digital print while you order a bulk printing is beneficial in many ways. The most important advantage being, it is cost effective and quicker as compared to the other forms of printing. In most cases, the digital printing offers outstanding results.

    • Have the design of the brochure ready with you before you contact the company for printing.

    Before contacting the professional company for printing of the brochures, make sure all the details of the designing and the content are completed. Do not forget to have a look at the size, font type and size, layout and image quality being used. All these factors have a huge impact on the final design of the brochure. The brochure may be one or few pages long.

    • Make sure the images and the colour combinations are just right

    Irrespective of the method of printing, you would naturally want to amaze your audience and readers by your brochure’s appearance. Make sure your collection of the colour combinations and the images is ideal and visually appealing. It should be attractive to such an extent that it grabs the viewer’s mind right away.

    • What will be the ideal size of the brochure?

    What is the ideal size of the brochure? You obviously want to keep the costs to minimum and get maximum attention and profit out of the brochures. Choose the right size according to your requirement wisely, such that you are able to create a better impression and at the same time stick to your budget.

    • Double check and proofread all the content

    You would certainly not want to embarrass yourself as well as your company by having simple and silly errors in the content of the brochure. This is quite a common mistake that is found in a majority of brochures of different companies because they do not find time to proofread the brochure before giving it for cheap printing. To ensure that the oriented outcome meets your standards, it is important that you double check every detail cautiously.

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  • 26Jul

    SEO strategies evolve with times as and when Google updates its algorithms.What has not changed, however, is the emphasis on good quality and meaningful content to be published in order to gain higher search rankings.Content has proven to be a massive magnet to drive online traffic to your website. Among the different forms of content used by professional content agencies to boost online site visitor numbers and subsequent conversions, articles score very highly in this context.

    Ways to use articles to boost SEO

    Creating and publishing high quality articles ensures a massive degree of SEO success.Industry statistics show that websites regularly putting up authoritative articles on their site experience a 10% jump in website views.You can focus on diverse topics to develop meaningful and relevant articles, aimed specifically at your key target audience in the below ways –

    (I) Promotional articles ending with a call to action to subscribe to your offerings

    (ii) Informative articles to help readers address a specific problem

    (iii) Authoritative articles that showcase your position as a leader in your business segment

    Advantages of posting good quality articles

    Some of the ways in which high quality articles can help drive significant web traffic are:

    1. SEO boost – SEO strategies focus heavily on original, well-crafted articles. By posting fresh articles on your website, you provide Google search engine with new content to index and hence better prospects of improving online visibility. Make use of keywords aimed at your specific intended audience, and you have a ready source for driving high Search Engine Results Pages (SERPs) and subsequent high visitor count.

    2. Marketing opportunity through sharing – Whenever you post an engaging article, you create a new networking and marketing opportunity.With high quality articles, readers will be induced to share it amongst their networks.This provides a further boost to your business promotion endeavors. Be it in the form of links to your articles, tweeting your link, or sharing the link on Facebook, these are free ways to increase the amount of visibility your brand garners online.

    3. Leadership credential – A thought provoking article on a topic that very few have touched upon cements your place as an industry leader. With engaging content and an honest perspective to provide a solution to your customers’ needs, articles go a long way in providing the much needed credibility to your business as a thought leader in your chosen line of business. With frequent posting of such high quality articles, readers start using your resource as a go-to channel and build further confidence around your brand.

    4. High customer engagement – Good quality articles have the ability to let you connect with your customers like no other medium. You can showcase the human side of your business and connect at a deeper level with prospective as well as existing customers. You can invite commentary, opinions and thoughts from readers after they have finished reading the article. This way the readers can not only provide high value insight into their preferences, but also give them a good channel for communicating with your business.

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  • 25Jul

    What can we learn about culture in the workplace from the study of our expectations?

    In 1968 the work of two psychologists Rosenthal and Jacobsen studied the effects of tutor expectations on the performance of their students.

    They took intelligence pre-tests with the children and then told teachers the names of twenty percent of them who were showing “unusual potential for intellectual growth” and predicted they would bloom with the academic year.

    They then sat back and watched what was to unfold.

    Unknown to the teachers these children were randomly selected with no relation to the intelligence test. Eight months later they re-tested the children and the results showed that the randomly selected children who the teachers thought would bloom scored significantly higher.

    They called this the “Pygmalion Effect”.

    The results from this study (and since there have been hundreds of studies done in this same area) showed that positive expectations of others influence performance positively and negative expectations do the opposite.

    “When we expect certain behaviors of others, we are likely to act in ways that make the expected behavior more likely to occur.” (Rosenthal and Babad, 1985)

    You may have noticed this effect taking place on yourself when you think back to being in school or more relevantly in your professional life if you have ever worked for a boss who has believed in you and your ability and as a result you stepped up to meet their expectations.

    The message is simple. Be careful what you expect from others and be careful what others expect from you. Have a look around and notice if it is having a positive or negative effect. Building a high performance culture is almost impossible if the expectations are not positive.

    This is such an easy mistake to make. A common behaviour trait of being human is that we adapt to the environment we find ourselves in and subconsciously we will fit into that environment in the best way we can. It is hard to stand out when we have a strong drive to feel accepted by those around us.

    Pay attention to the environments you spend your time in. Have a look around and notice what the expectations are. Notice the subtle impact of this on the performance of both yourself and others.

    It is much easier to fit in than it is to initiate change but the world and especially business needs people who are willing to be the catalyst for change. Change is all around us at a pace faster than ever before and it is much easier to be at the forefront of this change than finding yourself on the receiving end.

    Be a leader. Raise the expectations. Demand more from yourself and more from those around you and watch them deliver.

    If you want to instigate positive change in your organisation then book Martin as your Motivational Speaker and create a culture of inspirational leadership and high performance.

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  • 20Jul

    So you’ve come to the conclusion you need a forklift rental. But before you rent, you need to come up with a plan to eliminate the guesswork and save you a few headaches. Let’s take a look at the information you’ll need if you want to acquire the perfect size forklift.


    First, how much weight will you be required to lift? In what form is the material to be raised? Is it on pallets, in boxes, or shrink-wrapped? Take these things into consideration to avoid contracting the wrong size equipment. Some irregularly sized objects might require special front-end attachments.


    How high will you be raising your products? The height will determine how big the machine needs to be. If you are raising your product two stories high or more, then you will need at least a six-wheeled vehicle. Larger six-wheeled lifts can handle loads up to 60,000 pounds. The smaller sized machines are perfect for warehouse work or unloading flatbed trucks.


    Now that you have the first two considerations figured out, you should think about your budget. Standard sized lifts average around $150 per day. However, many companies offer discounts so that one week will run you around $500, and one month will cost roughly $1,000.


    It’s up to you to check your company’s insurance policy about the use of rental equipment. The dealer you rent from will have their own equipment insurance, but you need to make sure the operator of the machine is covered as well.

    Inspection and Delivery

    At this point, it is time to go to the company you are renting from and pick out the lift you want – but be sure to note the model number to compare it to the unit that is delivered. Make sure the drop-off point is discussed: are you having the unit delivered to your home driveway or to a construction site with dirt roads? Delivery might cost you, but it is best to leave the loading and unloading to a professional.


    Lifts can run on any number of fuels, including gasoline, diesel, compressed natural gas (CNG), and liquid petroleum gas (LPG). Alternately, another option to consider is the electric forklift. Quiet and efficient, the electric version requires you to just plug in it at the end of the day to be ready for the next day’s work.

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  • 16Jul

    A brand is the sum total of all perceptions in your target customers’ minds, a synergy of the entire customer experience. This includes what your customers think of you and their reflections on everything you present to the outside world. Emails, Facebook posts, Tweets, official company descriptors (such as the “About Us” tab on your website), and yes, even the logo on your business cards all play roles in defining your company’s brand image by inviting consumer judgements. It’s a complicated integration of experiences, feelings, and personalities that make your customers love (or hate) your company.

    Branding is the process of using a number of tools to introduce the brand message to your customers, as well as gain awareness, build preference, and invite them to create a consistently positive customer experience with your brand.

    Six Things That A Brand Is Not:

    1.Positioning. A positioning statement defines the image a company wants to hold in customers’ minds in relation to its competitors. A position is often described as the meaningful difference between the brand and its competitors – though the positioning statement itself is rarely made public. It is the touchstone for developing a brand identity, new products, creative copy, and designs for advertising, marketing, and public relations efforts.

    2.Name. It’s the first impression that starts to define and identify the company or product. The name is eventually what you want to be synonymous to “the best” or the “only one” in the minds of customers. If you’re extraordinary, it may even become synonymous with the product no matter who makes it, i.e., Xerox, Band-Aid, Kleenex.

    3.Logo. Put simply, a logo brings the company to life graphically. A picture is truly easier to remember than words. Thus, you want a picture you can embed in the minds of your customers, one with which they will identify when hearing your name, seeing your product or even noticing a logo that is similar. Your logo sets the stage for the corporate identity and the graphic standards by identifying the colors that represent your company. Generally, your identity pieces include a logo, color scheme/graphic standards, and a tagline that all relate to your positioning.

    4.Tagline. A tagline is a short, written expression of your brand’s position or promise to the customer. Not every company needs or wants a tagline, but you will have a position and a brand in your customers’ minds whether or not you have a tagline.

    5.Business Card, Brochure, Signage, Packaging, Trade Show Booth, etc. These are more branding tools or extensions of your corporate identity that support your logo, colors and product/service benefits.

    6.Website. A website is where your advertising and marketing efforts reinforce the brand’s informational content with a vibrant mixture of feelings and experiences. Websites are where your potential customers go to find out more about what it will be like to deal with you, or where an existing customer goes to experience once more the benefits of your brand.

    When To “Rebrand” – Evaluating Your Options

    If you are a new organization or start-up company, spending everything on a logo design without adequate market research and position planning is not a good move. On the other hand, if your organization or company has been around for a while, it is important to begin the rebranding process with an assessment of where you are now:

    •What does the market look like today? 
    •Who are your customers (in detail)? 
    •How is your brand positioned in the market versus your competitors? 
    •How do your customers describe their experiences with your brand (in detail)?

    (Where are the gaps between your brand promise and customer experiences?)

    •Has your vision or mission changed (or evolved) into something more/different? 
    •Does your logo look dated (old-fashioned)? 
    •Is your tagline or company descriptor still an accurate reflection of your brand?

    Design Seduction — It is easy to be lured by the excitement of diving into designing a brand graphic identity, but whether you’re a start-up or an established business owner, doing your research and pre-planning goes a long way toward ensuring yours is a brand your customers will love.

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