SEO strategies evolve with times as and when Google updates its algorithms.What has not changed, however, is the emphasis on good quality and meaningful content to be published in order to gain higher search rankings.Content has proven to be a massive magnet to drive online traffic to your website. Among the different forms of content used by professional content agencies to boost online site visitor numbers and subsequent conversions, articles score very highly in this context.
Ways to use articles to boost SEO
Creating and publishing high quality articles ensures a massive degree of SEO success.Industry statistics show that websites regularly putting up authoritative articles on their site experience a 10% jump in website views.You can focus on diverse topics to develop meaningful and relevant articles, aimed specifically at your key target audience in the below ways –
(I) Promotional articles ending with a call to action to subscribe to your offerings
(ii) Informative articles to help readers address a specific problem
(iii) Authoritative articles that showcase your position as a leader in your business segment
Advantages of posting good quality articles
Some of the ways in which high quality articles can help drive significant web traffic are:
1. SEO boost – SEO strategies focus heavily on original, well-crafted articles. By posting fresh articles on your website, you provide Google search engine with new content to index and hence better prospects of improving online visibility. Make use of keywords aimed at your specific intended audience, and you have a ready source for driving high Search Engine Results Pages (SERPs) and subsequent high visitor count.
2. Marketing opportunity through sharing – Whenever you post an engaging article, you create a new networking and marketing opportunity.With high quality articles, readers will be induced to share it amongst their networks.This provides a further boost to your business promotion endeavors. Be it in the form of links to your articles, tweeting your link, or sharing the link on Facebook, these are free ways to increase the amount of visibility your brand garners online.
3. Leadership credential – A thought provoking article on a topic that very few have touched upon cements your place as an industry leader. With engaging content and an honest perspective to provide a solution to your customers’ needs, articles go a long way in providing the much needed credibility to your business as a thought leader in your chosen line of business. With frequent posting of such high quality articles, readers start using your resource as a go-to channel and build further confidence around your brand.
4. High customer engagement – Good quality articles have the ability to let you connect with your customers like no other medium. You can showcase the human side of your business and connect at a deeper level with prospective as well as existing customers. You can invite commentary, opinions and thoughts from readers after they have finished reading the article. This way the readers can not only provide high value insight into their preferences, but also give them a good channel for communicating with your business.