• 04Jul

    Being a stay at home Mom or Dad is not the only reason to consider becoming a professional virtual assistant. Caring for an elderly parent, grandparent or friend is a growing responsibility in many households. There is a large number of middle-aged professionals (referred to as the Sandwich Generation) who are simultaneously caring for children and parents – that have left their normal 9am-5pm job to become an at-home caregiver. Whether we’re feeling loving or merely dutiful, we’re probably trying to do the right thing by them and let’s admit it: it can be really, really hard sometimes!

    According to a Pew Research study, most caregivers are women, about 45% are men. American Association of Retired Persons research says most caregivers have jobs, but 70% are obliged to “make workplace adjustments”-coming in late or leaving early, for instance. (Forbes 7/14). This can hamper your job performance and add stress to an already overloaded day. Many who are working and caring for an elderly parent or grandparent eventually end up having to take a leave of absence or will decide to quit their job as health situations change.

    Working as a virtual assistant is a viable option for those that still have some time in their day to utilize their professional skills. Virtual work offers the flexibility needed to still render elder care. Setting your work schedule around doctor appointments, in-home visits and other responsibilities can be accomplished if you take on the right kind of virtual work. Finding something that may not have hard deadlines or can be done during off-hours (such as night or early morning) is the ideal solution. It is important to have a home office that is quiet and the appropriate technology needed to do the work. Embracing virtual work can actually offer a great escape from the reality of being a care-giver. It allows you to focus on an activity that challenges you in a different way and provides you with some additional income.

    The care of a parent or grandparent during their time of need is something that most of us will have to deal with as our family members age. Knowing that there are some work options available if you are put into a position that requires quitting your 9am-5pm job can make that transition a little less stressful. We are all on this journey together. We can help each other along, working as Virtual Assistants.

    Virtual Assistance is a fast growing industry. At Virtual Assistant Quickstart (VAQ), we strive to keep you up-to-date on the latest trends and technologies by providing effective tools, training opportunities and resources that will help you grow and be successful as a virtual assistant.

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  • 25Jun

    It may seem that anyone with access to a computer is able to start their own blog. This may be true, but is anyone reading their material? Is their content engaging? In our digital age, business owners are starting to realize that adding interesting content to their website will help them rank higher in search engine results. Blogging builds a strong reputation for your brand, keeps clients and potential clients engaged, and informs readers that you are a reputable source of information in the industry. Starting a blog sounds easy enough – create fresh content, write regularly and promote your blog posts. It is important to stay on top of your blogging game, because there is nothing worse than looking at a company’s blog page with their most recent post from over 6 months ago. Now that we realize there are many benefits to business blogging, including an increase in traffic to your company website (which may turn into leads), and establishing your brand as an authority in the industry, let’s look at 3 ways to ensure the success of your blog.

    Writer’s block can be a drag, but you can avoid this nuisance by rotating through a cycle of topics such as How-To’s, Behind-The-Scenes and Share Your Opinion. Let’s take a look at these conversation starters!

    How-To Article: you’re a skilled, savvy expert in the industry, so why not share your knowledge with the online world? If you know how to do something most people don’t, or most people need assistance with, write a How-To article. It is crucial that your article is sufficient and to the point. Everyone is looking for a shortcut, so you’re How-To article should include less than 10 steps on how to achieve something the individual can benefit from. Here are some examples: “How to Develop the Best Marketing Campaign”, or “How To Ace a Group Interview”.

    Behind-The-Scenes: It’s important to share the personal details of your business so clients and customers can connect with you on a more personal level. Blog about events you hosted, campaigns you ran, insider information on your company, or corporate parties that readers wouldn’t have access to information from besides on your blog. For example, an informative Behind-The-Scenes blog is “A Behind The Scenes Look at Marketing Agencies”. This blog post outlines what event marketing agencies do, and why this specific company differs from the rest.

    Share an Opinion: Write about a current topic in the news within your industry, and share your opinion on the topic! Do you agree or disagree? What would you do differently, and why? People want to know what you think and this will again position you as a leader within your industry. Make sure not to babble and make your piece short and to the point!

    So now you’ve got lots of content to write about, but I’m sorry to say, people might want to hear from more than just you! Take turns within the company contributing to the blog page so readers are able to hear from all levels and positions and hear a new voice. Another great idea is to have guest writers on your blog! Guest writers can range from your clients to your colleagues outside of the workplace. It is important to get people excited to participate in your blog. An idea for a staffing agency would be to reach out to the staff on their roster and offer them the chance to contribute to the blog on events and their experience. Your staff will be honored that you want to hear what they have to say, and everyone loves seeing their work published!

    Great content is required to having a successful blog, along with consistency. The last step in keeping your blog informative and up to date is by sharing this content on all forms of social media and back linking! Sharing your posts on Twitter, Facebook and LinkedIn is a great idea. Not all of your social media followers take the time to check your website because they follow you on these other outlets. A great way to branch out and get new traffic to your website is to comment on relevant blog posts and articles on other brands websites and within your comment, encourage readers to visit your blog post. It is important to make sure your comment is relevant and provides informative content for discussion so you do not look like you are simply promoting your company.

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  • 25Jun

    One of the most important things a leader must do in times of uncertainty is to communicate. For many, uncertainty about the future increases fear. Silence from leadership can be deafening and only breeds suspicion. Fear and suspicion – not the sort of fuel you’d want to have to drive your team’s actions during such times.

    Low EQ managers have a tendency during such times to focus on processes and tasks that need done to get the team out of uncertainty. They work on plans, even get excited about them and all throughout this period, fail to realise that their lack of communication could be causing staff to lose the plot. Working with a team recently who had just undergone a significant organisational re-sizing exercise, I asked one of the managers “on a scale of 1 to 10, what is the level of your team’s morale?” I was staggered by her response – “That’s a great question. Not something I’ve ever thought to ask. Been too busy to think about that”. Guess what her team’s morale is like? How productive do you think they are?

    Another reason I often hear from managers who fail to communicate effectively during such times is that they themselves are uncertain about the future. So the rumour mills run hot, staff are distracted, don’t feel their managers care or are in tune with what’s truly going on, morale declines, attrition rises. Invariably, customers and other stakeholders sense this too and this affects their decisions. The uncertainty is exacerbated. Sadly, what the team fears most eventuate.

    High-EQ managers, on the other hand, have a pulse on the team’s emotions. And they know their role during times of uncertainty is to create certainty. And they do this through effective and timely communications.

    Here are six tips for communicating to create assurance:

    Strategy 1 – Establish a dialogue early and follow-up frequently

    Open-ness and honesty fosters trust. Say “at this stage, we don’t know what the future holds, but we are working with urgency on getting to clarity on this and will keep you informed every step of the way.”

    Give your team clear avenues of dialogue to allow them to air their grievances and have personal questions asked by people who can communicate based on fact rather than hear-say e.g. establish a blog, appoint change champions empowered to address these concerns or simply have an open-door policy for your staff.

    By doing this, what your team gets is that their leader understands, empathises and cares. That’s reassuring. That creates certainty.

    Strategy 2 – Communicate your plan for the plan

    If you aren’t clear about the future or don’t have yet have a concrete plan, communicate your plan for the plan. Don’t wait for clarity. It could be too late. Heed the words of Churchill – “when the eagles are silent, the parrots begin to jabber“.

    Remember, caring and communicating is important. Much more important is whether your staff feel cared for and what they hear. What you do or do not say “speaks” to them. Be sensitive and empathise with what they might be hearing or interpreting and how this makes them feel.

    Strategy 3 – Use face-to-face communications

    Use town hall meetings, coffee sessions or take a few minutes from staff meetings to give your team an update. The mistake most leaders make is to rely solely on emailed or written communication during times of uncertainty. As much as 93% of communication is non-verbal. It’s not just what you say – how you say it determines how effective your communication is. Your team draws confidence from your presence, sincerity and energy. Project compassion and yet confidence and optimism through your posture, gestures and eye contact with your team.

    Strategy 4 – Direct your team’s focus on things they have total control over

    You have little control over the economy, what your competitors do, what senior stakeholders decide, the weather, etc. Fretting over things you have no control over is counter-productive. Instead, direct your team’s energies on the opportunities presented by the situation and things they totally have control over. Doing their best with the job at hand and ensuring success will often give the team the best chance to realize the most positive result. Activities that “sharpen the saw” like training, team building, undertaking continuous improvement projects or just taking time out to reflect are all constructive. “It’s not what happens, it’s what you do with what happens that determines where you end up!

    Strategy 5 – Help your team draw strength from their history

    Share stories, examples and anecdotes of successes arising from previous occasions of uncertainty. All of us have them. Think of an experience or time in the past where there has been tremendous uncertainty. Think of how you felt at the time. Reflect on how you’ve become stronger, more positive or simply just survived through that experience. Draw strength from such experiences.

    Returning from my business trip to Shanghai last week, I was moved by the positive energy of the people there. 20 years ago, Shanghai was but a city with third world infrastructure, its economy shackled by the country’s closed-door policies. Today, it’s a gleaming metropolis whose people by and large enjoy significantly higher standards of living. Speaking to the taxi drivers there, I could not but admire the sense of pride they had in what they’d helped achieve. For them, the “certainty” of their previous history represented mediocrity. The uncertainties brought about by two decades of breakneck growth on the other hand have resulted in tremendous prosperity and opportunity. Their “bring it on” energy was palpable. They draw strength from the belief that the worst that could happen was that things would revert to where they had been in the past and that they had survived through those years anyhow!

    Strategy 6 – Communicate your optimistic vision of the future, express faith in your team’s ability to get there.

    Teams draw certainty from leaders who have clarity of direction and who are confident in the team’s ability and potential to get there. Paint a vivid picture of what the future potentially holds and what it means for each individual and stakeholder- for the organization, your customers and staff.

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  • 25Jun

    Chennai, one of the important cosmopolitan cities in India is now emerging out to be a great job destination. Being the capital city of Indian state Tamil Nadu, it is an important business centre of the southern India and has vast scope of jobs for both fresher’s and experienced professionals. The major industries in Chennai which are actively creating jobs are automobile, information technology, tourism education and hospitality.

    Chennai was the unbiased winner at the second edition of the India Today Best city Awards which was held last year in Delhi. Here is an article which highlights various developments in and around the city that is likely to throw up several job opportunities.

    What developments would trigger jobs in Chennai?

    In the last two and a half years, the state has received foreign and domestic investments worth Rs 29558 crore. Pool of skilled manpower is the major attraction for foreign investors. Presently, a lot of developments are taking place in and around the city. Rs 40.94 crore has been spent on the construction of footpaths in the newly added zones of Tiruvottiyur, Manali, Madhavaram, Ambattur, Alandur, etc.

    Further, govt has already granted Rs386.41 crore for the integrated development of roads project and is thinking of developing bicycle sharing programme this year. This move will create ample number of jobs for civil engineers, real estate agents, marketing and sales executives, property dealers and so on.

    Govt initiatives to bolster education sector

    To impart quality education to the students, the govt has introduced English medium sections in 6594 govt run schools which will benefit near about 150,000 students. This move is likely to create plenty of teaching jobs in the city. For the smooth running of the schools, govt has plans to introduce smart card that will aid in monitoring admission, attendance and completion of elementary education of every child. To further strengthen education sector in Chennai, 14 welfare schemes have been released by the Department of School Education. As per the authorities, 550,000 students from Chennai’s govt aided schools and colleges have been benefited from states flagship programme of distributing laptops. The govt has also unveiled its landmark project Education Management Information System (EMIS) to develop a database for school education that will enclose details of teachers, students and officials. Once all the investments are made, a host of job opportunities will be created in different sectors.

    Final Words

    As Chennai welcomes developments in different spheres, it will generate abundant job opportunities for job hunters across all career domains.

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  • 20Jun

    The real value of building information modelling (BIM) as a process is in sharing and managing multidisciplinary information (design-related and otherwise) coming in from and going to several AEC supply chain partners, including the chief architect, the structural engineer, the MEP (M&E) design consultant, the MEP (M&E) contractor, the fabrication team and the installation team. Unfortunately, the perception still exists that for BIM to be successful all key project participants need to adopt the same BIM tool or application.

    Whilst delivering a BIM project using such a design environment is possible, it is extremely rare in the real world to find a design team who uses the same 3D BIM modeling application as the structural team. The same can be said about the MEP services team, the fabricators and the installation team. On the other hand, the single-tool approach would make the process vendor-dependent and limit the interoperability between disciplines.

    Keeping this in mind, it is important to discuss how open BIM facilitates project stakeholders using different BIM software applications to share and exchange data and achieve collaboration. At the heart of the open BIM design environment are neutral non-proprietary file formats that enable this exchange between different BIM tools, systems, cost estimation programs and other construction-related applications. In the context of BIM modelling, when we say ‘data’ we are talking about geometry-related 3D model information, cost estimation data, time schedule, quantity take-offs, procurement data and specification information, amongst others.

    If GRAPHISOFT ArchiCAD is the preferred BIM tool used by the chief architect; Autodesk Revit MEP for the MEP services consultant; and STAAD Pro is the primary application for the structural designer. In the absence of open file formats, the BIM coordinator in charge would find it difficult to create a federated model (master BIM model) and carry out any clash detection activity. Alternatively, open file formats facilitate 3D BIM coordination and interoperability. It is mainly due to this reason that open BIM is deemed as ‘the’ way forward in pushing the adoption of holistic BIM processes.

    The IFC (Industry Foundation Classes) file format is one such neutral non-proprietary file format developed by BuildingSmart, a group of organisations within the building and construction domain dedicated to improving processes within the industry through defining tools, processes and standards. IFC defines geometry and other construction-related data in a plain text-based binary structure which, in turn, is decoded by individual BIM software applications that support open BIM data exchange. This serves the purpose of all the stakeholders (architects, engineers, contractors, fabrication experts and installers) who use different BIM, cost estimation and clash detection tools to collaborate with each other.

    Whilst finer nuances for different applications differ, BIM practitioners can save their native BIM files in an IFC format and their project co-partners can then import the same IFC files in their own native BIM application whilst retaining the geometric, parametric and construction-related information in the exchange. For example, after the design development and during the pre-construction phase, the federated BIM model can be imported as an IFC file into the application used by the specialist fabricator to enable modular off-site fabrication.

    COBie (Construction Operations Building Information Exchange) is another important data exchange standard considering the use of building information modelling (BIM) for facilities and building operations management post project completion. This format enables only non-geometry project data which is updated throughout the construction phase to be handed over to the facilities management team. This information is otherwise contained in several disjointed documents and files making it extremely difficult to access, edit and update the data during operations management. The COBie format is essentially a spread sheet consisting of data, including equipment lists, manufacturer data, specifications, bill of materials and bill of quantities, amongst others. This neutral format can be accessed using different BIM, construction, design, estimation and maintenance software applications thereby helping facility managers to update and maintain this database throughout the building’s lifecycle.

    As a result, familiarising with open BIM standards would help AEC stakeholders keen on adopting the BIM process derive true value in terms of cost efficiency, interoperability, on-time completion and on-site productivity.

    Read the rest of this entry »

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  • 12Jun

    Are you one of those who hold a great fondness for the nature? Do you really think about protecting the environment against any ill effects? If the answers to these questions is a ‘yes’, you must lay a strong emphasis on using a paper carrier bag. If we talk about brown paper carrier bags, many people have extensively been using these bags for a number of reasons like sandwich carriers, grocery shopping and the list does not come to an end. These bags can be found in various sizes and shapes and you can get them as per your convenience.

    Is it true?

    Absolutely! Many paper bags suppliers have begun to comprehend the need to save the environment and taken to manufacture these bags so that they can serve the requirements of the business owners who are on the lookout for various useful ways to spread the word about their brands to the customers. The suppliers of these bags deal with the design and manufacturing of retail and promotional bags which are required at the shops and by the business owners to do the needful of increasing their brand awareness.

    Why the demand for paper bags has gone enormously high?

    There was a time when the people expressed a great concern for using plastic bags but as time passed by, the use of these bags began to spread its negative effects speaking of which these bags caused great harm both to animals and the environment. These are the bags which cannot be recycled and when someone dumps the plastic bag after its use in the landfill, these bags are flown into the river which proves to be detrimental to the nature and the animals. Considering the ill effects of using a plastic bag, many have been showing a great interest in using a paper carrier bag and following the “go green” approach so that they can show their concern for the environment.

    Do you want to promote your brand with effectiveness?

    Those who want to get the word out to the target audience about their brand and looking for some useful ways for the conversion of this audience into potential customers, what can prove to be the most adopted way of using a cheap paper carrier bag? These bags do not harm the environment and are 100% recyclable. You can get the company information imprinted on these bags and use them as a giveaway item to the customers so that they get a chance to associate with your brand. If they find something of use, they will definitely stay with your brand for long and express loyalty.

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  • 11Jun

    Accountants are expert practitioners who are conversant in accountancy. They are men and women who are skilled and knowledgeable in keeping books, be it for individuals, companies, non-governmental organizations or respective authorities.

    As part of their job, they’re charged with the duty of developing and also controlling the account system, which is required to record various transactions of businesses, trade and transfer finances both in and out of the company. The data documented and saved by these systems helps the decision maker (who in many cases is the manager or the shareholder) of the company to make the best decision regarding the flow of finances and other resources. The same data can be used by tax regulators to ensure tax compliance by businesses.

    The different kinds of accounting that exist in the field

    As an industry associated with business management, there are many subdivisions. Over time, the dynamic nature of the business community has caused the development of new areas within the field; as a means of keeping up with the ever increasing accounting needs of the company and management community that also differ.

    Financial accounting and reporting

    As the name suggests, this particular type is associated with the development of reports that are meant for external use. The reports are produced as financial statements. Generally, the data on these financial reports includes past performance of the business as well as the current financial status of the company. Creation of the reports is carefully guided by different accounting conventions, regulations as well as accounting specifications that have to be adhered all along.

    Forensic accounting

    This form of accounting involves aspects of accounting and studies, put together to detect financial scams and to find the financial loss sustained during transaction; with facts used in court cases. The primal approaches and abilities used in this industry include auditing, accounting and logical experience.

    Tax accounting

    Tax accounting has become one of the most popular types of accounting services. Essentially, the accounting service provided here is associated with tax obligation by individuals and businesses. The financial statements prepared in this situation, are based on the set guidelines of a particular jurisdiction (since every legal system has its own tax laws and regulations). The statement is used to calculate the tax liability that someone has.

    Management accounting

    Management accounting is conducted with the primary focus being on internal use of the report for management reasons. Internal reports are given more financial information designed to boost the management of the organization, development of strategic plans and most importantly development of the company’s budget. A great example of management accounting is cost accounting; which tracks and controls operational cost.

    Other forms of accounting which have caught on and are progressively being used by accountants include Project Accounting, Governmental Accounting and Social Accounting.

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  • 06Jun

    The mechanics of finding a job has not changed in years with people finding jobs with little different from that of their grandparents. People complained then and now. The lack of jobs is only a small part of the problem. The greater part of the problem is the job search strategy.

    First, let me cite some facts.

    According to the Bureau of Labor Statistics the unemployment rate for March 2015 held steady at 5.5% with the number of unemployed people at 8.6 million. In December 2007, just prior to the Great Recession, the unemployment rate was 5.0%. The graph of the unemployment and long-term unemployment rates from 1948 onwards shows the most employed periods for three brief times. We are roughly at the medium unemployment rate.

    That pretty much means according to government statistics that anyone can have any job they want and that the “Great Recession” is over not just in name but in reality. One can argue that Starbucks thrives and luxurious coffee is should be the first to go, when tightening the purse/wallet.

    Yet, finding a job, a real job, is as hard today than at any other time, more so now, for reasons that I frequently talk about: globalization (outsourcing, H1-B visas, etc.), the Internet, productivity improvements, a lack of the next big thing here in the States, and a declining education gap, when compared to the rest of the world.

    In this article, I want to talk of only a couple of the issues, namely what is a dream job and proper strategies.

    Let me start off by stating some facts:

    • Know thy self
    • Employers care about solving their problem
    • Most people are turned off by beginning sales and marketing tactics
    • One actually has to work a bit to get a job
    • Money is a byproduct, not the goal

    I was more than a year into my bachelor’s degree. UCLA administrators started lecturing me about the need to declare a major. Other than a student and doing meaningless things, I had never been anything. I felt a degree had a direct correlation to what I wanted to do, but as I did not know what would make me happy, make lots of money, and what would excel at, I could not easily choose a profession. The solution to this dilemma was to choose a path, and the universe will correct the path, which it did.

    Many people say they want to land their dream job, but few, when questioned directly, can truly site what that is. I have heard “bigger financial reward” as an answer, but money and a paycheck are byproducts. Employers hire the best candidate to solve their problem. People are the best, when they are motivated by their work.

    Take two doctors. One doctor does his/her job, but talks about everything but chiropractic things. Evenings and free time get spent with everything but being a doctor. Radio, babies, parties, learning Spanish, talking with people, talking about how horrible vaccinations are, and a whole slew of other things are the course de jour.

    The other doctor gets absorbed in his/her job. A patient (I in this case) asks a simple question, the next thing that I know, I get walked to a white board, where I get shown molecules, receptacles, and hear more about affinity and attraction than I ever wanted to know. There were a couple of minutes of DNA tossed into the mix too. A stupid thing to ask is “Did you read this article?” I cannot tell you that it took me a few times asking that question, before I realized how dumb it was. This person’s hobby is his/her profession. Nothing gets written or said without this person knowing it.

    Which doctor would you want to treat you? I hope that you said the second. The best profession is that which involves your hobby and where you have an interest. The most successful people marry the two. Money flows from your interest.

    Before anyone starts saying lawyers, I knew a person, who got a law degree, passed the bar, and had a hell of a time finding a job. Why? Their interest was not in law. Law was just something that happened.

    That gets me to sales and marketing. Please do not play “sales and marketing”. To quote a famous line from the ancient (dinosaurs still did not exist on the planet) television series Dragnet: “Just the facts, ma’am; just the facts”.

    Employers, recruiters, human resource personnel, and everyone in between:

    • Have only a couple of minutes to read a resume
    • Have many resumes to read
    • Hate to read
    • Loathe sales and marketing talk

    The best sales and marketing pitch, comes when you genuinely have an interest in what you do. State the facts, and do not deviate from that. Lying is meaningless, because the truth is there for others to see.

    Use social media and your resume to paint a picture. Do not glorify yourself with any embellishments. For instance, “I singlehandedly against great obstacles, figured out how to implement the project against others, who had a vested interest against the project succeeding. My efforts helped the company realize $2M in savings the first year alone. I then was able to implement productivity improvements leading to further savings.” My first thought when reading these types of statements is “thanks and no thanks”.

    Do not talk of your personal life, unless it relates, and never go negative. Do not paint past employers in glowing or any other light. The interviewer does not care about your past companies, just what you did directly relate to your ability to solve a problem. Also, show an ability to adapt to the particulars of the situation, as no problem is ever the same.

    To state the matter simply, your resume must not only show knowledge of the problem, but an interest in solving the problem, and relevant experience. You should show the same information everywhere, no matter where someone goes they should see the same thing.

    If you know what your dream job is and have your documentation (resume, cover letter, social media, etc.) paint the picture that you are the expert, then you are a huge step closer to landing a position no matter the economic climate. The perfect climate starts with you.

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  • 03Jun

    Today is different than any time in our history when speaking on the topic of branding a business. In the virtual universe, it is very important to have a professional social presence.

    To do business online in this changing landscape, it is going to be required of us to know how to use social media for branding. Branding is the concept behind all you do in business and even in your personal life. It is the element which people remember.

    Remember the days of “cold calling”?

    Cold-Calling is the process of calling a list of people to get them to say yes to what you are doing. It is a process which may be going away with the dawn of virtual marketing. There are a few things your business can start to do to increase brand awareness.

    Use referencing material such as hashtags when making social posts. A hashtag is the number sign and the word beside it will be what you would use. Simply do a search for the word and see what you come up with.

    Have a complete social media profile. Using one over the other is perfectly fine, but a successful business will be branded everywhere a prospect resides.

    Create a mission. Having a business is one of the greatest assets someone can possess, but often the business does not have a mission. What are your core values as a business owner?

    Recruit a team. Using some of the group features found on many social networks is a great way to build your tribe. Once loyal, a consumer will return again and again. Within the groups, talk about your brand, products and outreach goals.

    Be visible. Don’t worry about being seen. Business that aren’t seen, aren’t in business very long. Use your social media to create a virtual fame factor.

    Write a book. Writing a book establishes you as the expert in your chosen field. It is easier than ever to produce, publish and promote your book.

    Be a testimonial junkie. Everywhere your business goes, be sure to collect testimonials. Even one sentence praise reports from someone famous can result in your business exploding with interested clients.

    Be humble and authentic. In a virtual arena, retaining authenticity is key to attracting high-paying prospects who demand more of the “real deal”.

    Have a strategy. Having an outlined strategy for virtual branding goes a long way toward peace. Lay out each week what you are going to put out there and who will see it.

    Finally, embrace change. Social media is a virtual Goliath in the world of branding. Your new “hot and sticky” brand will go with you through all of the change, but know, there will be changes.

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